The 2012 Super Bowl: The Year Advertisers Gave It All Away

Sometime in the coming year, I predict a learned academic will discover that 2012 marked the end of the Super Bowl ad game as we know it. No longer content to wait for fan reaction after the game, so many marketers released their ads early — and often in longer versions that were more engaging than their 30-second game-day counterparts — that many people who watch for the commercials thought the event became moot. Read More

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