There have been a few studies released recently that highlight the many benefits of broadband and how consumers are using those benefits. One study, The Substantial Consumer Benefits of Broadband Connectivity for U.S. Households by Jonathan Orzag and Mark Dutz found that consumers are increasingly seeing broadband as a necessity. The study found that consumer benefits of broadband amount to approximately $32 billion annually. Such a high number speaks for itself in terms of the value that Americans place on broadband connections.
A recent study by the Pew Internet & American Life Project highlights one of the many unique ways that consumers are receiving value from the Internet. The study found that in this economy, many consumers are turning to the Internet for economic help. Whether it’s through use of social networking websites to discuss the economy or searching for information on how to cope with the economy, consumers are looking to the Internet. A total of 88% of U.S. Internet users have gone online for information regarding the economy.
These two studies show the impact that broadband and access to it are having on our society. The data exemplifies just how important broadband is, which reminds us why we need to make sure we’re creating public policy environments that encourage broadband investment.
